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About Us.

GAMEGRID LTD was born following a collaboration between XP-VR Virtual Reality Experience and RaceGrid VR Racing Simulators. Opened in October 2022, players can enjoy all of our epic VR experiences, along with some brand new gaming experiences – all under one roof! Find out more about our experiences.

At GAMEGRID, we pride ourselves on being a gaming venue that exceeds all expectations. Our team is comprised of skilled professionals with a passion for gaming, and our mission is to provide our users with the best gaming experience possible.

We're all about fun.

We employ sophisticated technology that is constantly evolving to keep up with the latest trends in the gaming industry. Additionally, we offer a wide range of games that cater to all age groups and skill levels, ensuring that everyone can find something they love.

We understand that the world of gaming can be intimidating for new users. That’s why we’ve handpicked the experiences we offer to be user-friendly and approachable, with intuitive navigation that makes it easy to get started. Our team is also always available to answer any questions or concerns that our users may have.

Our mission is to bring people together through the power of gaming. After 4 years of trading, you can say we know a thing or two about games. So whether you’re a seasoned gamer or just starting out, we invite you to come join us at GAMEGRID and experience the magic of gaming in a whole new way.

Same experiences. New name.

July 2019

XP-VR Virtual Reality Experience opens to the public at 62 Piccadilly, Hanley.

September 2019

RaceGrid VR Racing Simulators opens to the public at Lymelight Boulevard, Newcastle Under Lyme.

November 2019

XP-VR partners with Ubisoft Entertainment and Arvi Labs to add VR Escape Games to experiences offered.

July 2021

XP-VR receives a TripAdvisor “Traveller’s Choice 2021” Award for being in the top 10% of highly rated attractions in the UK.

January 2022

XP-VR and RaceGrid VR agree to join forces and trade as one joint company. The idea of GAMEGRID LTD is born.

March 2022

Negotiations begin to take on the lease of our new building at Clough Street East, Hanley.

July 2022

XP-VR receives another TripAdvisor “Traveller’s Choice 2022” Award for a second year running.

September 2022

GAMEGRID receives the keys to our new building and renovation works begin.

October 2022

XP-VR and RaceGrid VR close their individual stores and open together as GAMEGRID on Friday 21st October 2022.

Find Us.


  Unit A, Astral House, 3 Clough Street East, Hanley, Stoke on Trent. Staffordshire. ST1 4FB

  01782 906905

  Click for Directions

Useful info


3 hours free parking is available at Tesco Superstore (for Tesco customer use only). Clementson's Mill public car park is opposite the store on Clough Street (£2 all day parking). Use sat nav postcode: ST1 4FB. Disabled on street parking is also available.

Public Transport

Regular bus services to Hanley City Centre bus station from Stoke Central Train Station and all surrounding towns. Buses are operated by First Potteries, Arriva Midland and D&G Buses. Hanley Bus Station is less than a 5 minute short walk to the store.


Level access to our store is available via a separate entrance. Please notify us ahead of your arrival should you have any specific access requirements. An accessible toilet is available at the venue, and baby changing facilities

Additional needs

We are usually able to offer a reduced sensory environment session for those with additional needs, via prior appointment and subject to availability. Please contact us (prior to making booking) in order to discuss your individual requirements.

 Changes to weekday opening hours:  You’ll now need to make a booking if you’d like to visit us during the week. More information 


Monday - Friday* *4pm - 9pm*
Saturday 10am - 9pm
Sunday 10AM - 9PM
Bank Holidays 12PM - 9PM

*Store open from 4pm midweek for bookings that have been made in advance only. Please check here for more information.


  Unit A, Astral House, Clough Street East. Hanley, Stoke on Trent, Staffordshire. ST1 4FB

  01782 906905



GAMEGRID LTD © 2024. All Rights Reserved. Company registered in England & Wales 14111009. VAT 427254988.